Instead of relying on multiple intermediaries or offline sourcing, stockists on Davai can:
Browse a live catalogue of manufacturer-listed products
Place bulk orders directly through the app
Track orders, avail offers, and earn loyalty rewards
Access credit via integrated lending partners
By building a direct link between manufacturers and the distribution network, Davai helps improve margins, transparency, and access to critical medicines.
The Challenge
As Davai scaled its network across geographies and added more sellers and stockists, it faced a few platform-level challenges:
Managing thousands of products with different pricing, stock, and delivery logic
Handling inventory visibility in real time across multiple sellers
Orchestrating complex orders with shipping, split logic, and partial refunds
Offering credit-linked checkout with partner integrations.
Ensuring manufacturers had full control of their listings, offers, and fulfilment logic
To solve this at scale and move fast, Davai needed a powerful backend engine built for modularity and control.
🛠️ The Solution: Commerce Engine APIs
Davai integrated Commerce Engine’s API-first commerce infrastructure to power its backend, enabling a seamless experience for both stockists and manufacturers.
The integration included:
Catalogue & Product APIs: To onboard manufacturers and allow granular product setup with custom attributes, HSN codes, expiry logic, etc.
Inventory APIs: Real-time quantity sync, especially important during offers or flash sales.
Order APIs: Support for bulk orders, complex shipping logic (split shipments, partial fulfilment) and multiple payment modes.
Pricing & Offer Engine: Enable manufacturers to set B2B pricing, tiered discounts and campaign-specific rules.
Credit Checkout Hooks: API support for third-party credit flows and repayment logic.
Seller Dashboard Controls: Allow manufacturers to manage their listings, orders and settlements independently.
The Impact
With the Commerce Engine powering its core commerce stack, Davai was able to unlock:
Faster Seller Onboarding
Manufacturers like Venus Remedies and others could go live on the platform in days with full autonomy over their product and pricing controls.
Smoother Order Fulfilment
Davai enabled split orders across sellers, real-time stock lock at checkout and flexible fulfilment options, improving the overall delivery experience for stockists.
Cleaner Data, Better Insights
Davai gained full visibility into what’s selling, which stockist segments are active and where supply gaps lie all through backend APIs not spreadsheets.
Increased Monthly GMV
With faster campaign execution and better buyer retention, Davai saw consistent month-on-month GMV growth and higher repeat purchase rates.
Testimonial
“Commerce Engine helped us scale Davai without rebuilding our backend every time a new manufacturer came on board or a new offer needed to go live. Their APIs give us full control — and let us move fast.”
Product & Ops Team, Davai
Testimonial
“Commerce Engine helped us scale Davai without rebuilding our backend every time a new manufacturer came on board or a new offer needed to go live. Their APIs give us full control — and let us move fast.”
— Product & Ops Team, Davai
What's Next for Davai?
Davai continues to expand its footprint in India’s pharma supply chain. Future plans include:
AI-powered product recommendations for stockists
Deeper analytics dashboards for sellers
More credit options for active stockists
Want to Build Like Davai?
Whether you're launching a D2C brand or a complex B2B marketplace, Commerce Engine’s APIs give you the building blocks to scale, adapt, and stay in control.
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