Make every product
easy to choose
A connected catalog powers your storefront, with product options, search and filters built around what you sell.
Their choice, down to the last detail
Let shoppers choose their colour and size. Show that variant’s image, price and availability, then add the exact product they chose to their bag.
Illustrative storefront, products and prices
Try a colour, choose a size, follow the same pair into the bag
From their bag
to all yours
Bring cart, login, delivery details and payment together in a checkout that feels like your brand.
A considered cart, down to the total
Let customers review their products, use an eligible coupon and see the updated amount before moving into checkout.
Illustrative store and amounts. Payment options depend on your provider configuration.
Enter the code, apply the offer, then see the updated bag total
Care doesn’t end
at checkout
CE connects order details and shipments, so your team can prepare every purchase and customers can follow every parcel.
The details to get it right
Items, quantities, payment status and the delivery address stay together, ready for your team to act.
Daily wash and night balm, checked against the same order.
Illustrative order and packing process. Tracking links appear when supplied with the shipment.
Explore orders & fulfillmentFavourites find
their way back
Give customers a reason to come back. Let them use their loyalty points today and make their favourites a recurring part of tomorrow.
A little recognition goes a long way
Let signed-in customers see their loyalty balance and redeem points in the cart, with past orders and saved addresses close at hand.
800 points available. Redeem 200 in the cart; keep 600 for another day.
Illustrative loyalty balance and plan. Program, plan and payment mandate rules apply.
Explore subscriptions & repeat ordersEvery action
tells you something
Connect what customers do to the data your team uses. Turn shopping actions into consistent commerce events for your analytics tools.
Every moment has something to tell you
Use standardized commerce events to connect product discovery, cart activity and completed purchases in your analytics.
Viewed, added, purchased. The order event follows confirmed payment.
Your integration manages analytics delivery and consent.
Explore commerce analyticsThe D2C field guide
Good questions
Clear answers
Your storefront, checkout and customer experience. Here’s how the pieces fit together.
Have a different question about your brand?
Talk to our team01Can we design our own storefront?
Yes. Commerce Engine is a headless commerce backend, so your team controls the storefront design. Use the catalog, cart and customer APIs in your preferred frontend, or start from one of our storefront starters.
Explore starters02Do we need to build checkout from scratch?
No. Hosted Checkout embeds into your website or app and handles cart review, authentication, addresses, payments and confirmation. Checkout Studio lets you configure branding, layout and enabled features. You can also build a custom checkout using the APIs.
03Can we target offers to particular customers?
Yes. Coupons and promotions support conditions such as customer groups, qualifying products, spend thresholds, timing and usage limits. The cart evaluates which configured offers apply to the customer and their basket.
04Can we sell one-time purchases and subscriptions?
Yes. Alongside regular orders, Commerce Engine supports recurring product plans and custom subscription schedules. Subscription changes and availability depend on the plan, payment mandate and your integration.
05Will it work with our existing analytics tools?
Commerce Engine provides standardized ecommerce event mappers and Hosted Checkout event forwarding. Your integration can send these events to Segment, RudderStack or another compatible destination, with your application managing consent and delivery.
Your next chapter starts here
A storefront with your point of view. A connected buying journey. A reason to return. Let’s build what comes next for your D2C brand.