Commerce Engine for B2B

Wholesale, made
for your buyers

Give retailers, stockists and distributors their own prices, buying terms and business accounts. Bring every wholesale order online with Commerce Engine.

Restock the shelf

Illustrative prices in INR · Before tax

Restock the shelf

Illustrative prices in INR · Before tax

01Help buyers find what to order

A large catalog
An easy way to buy

Bring products, variants and bundles into one wholesale catalog. Help buyers find the exact SKU and pack they need, with stock managed across your locations.

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Products, variants, search, bundles and location inventory in one commerce backend.See Catalog & Inventory

02Turn the right pack into an order

Their trade price
Your rules for every order

Set prices, minimum quantities and order increments for each customer group. Add volume offers to reward larger orders. The buyer sees how their quantity changes the total.

Everyday hand wash

500 ml · Sage · 24 units / case

per unit

Min. cases 10 · Add in steps of 5

10cases
Order total240 × ₹118
10 cases · 240 units15 cases unlock the next offer

Start with the minimum

Illustrative prices in INR, before tax.Read about customer groups
03Give every buyer a business account

Several buyers
One business relationship

Keep the company, its buyers and its buying terms together. Give customers access to saved addresses, available credit and previous orders from their account.

Sample business account for illustration.

04Keep the order moving

Order placed
Keep it moving

Keep orders, shipments and buyer updates connected. Link your ERP and fulfillment tools through APIs and webhooks.

One order. Every next step.#4812
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Pass the confirmed order to your team

Use the order confirmation webhook to trigger your ERP integration. Retrieve the order details through the Admin APIs to create a matching sales order.

order.confirmedIllustrative order journey

Connect the tools you already use. Integration is built around your systems and workflow.Read the webhook guide

A few useful answers

Before your next big order

The foundations of a B2B buying experience, for the teams who sell and the developers who build it.

01

Can different business buyers see different prices?

Yes. Assign a buyer to a customer group, such as retailers, stockists or distributors. When the storefront sends that customer group with its requests, the catalog returns the prices and promotions configured for it, and falls back to your default group where none are set.

Read the SDK configuration guide (opens in new tab)
02

Can we set minimum order quantities and pack sizes?

Yes. Each customer group's price entry can carry a minimum order quantity, a maximum and an incremental quantity, so a distributor can buy in steps of whole cases while a retailer orders fewer.

03

Can we reward larger orders?

Yes. Volume-based promotions give a percentage off for each quantity slab, per customer group, and tiered discounts reward bigger order values. The cart reflects an eligible promotion when its conditions are met.

04

Can business buyers order on credit?

You can set a store credit line with a total credit limit, a credit period in days and the customers who are eligible. Buyers can see their limit, what they have used and what is left, and repayment is collected by automatic debit.

05

Can several people buy for the same business?

Yes. A B2B customer account can contain multiple users. The account holds the business name, type and GSTIN, saved billing and shipping addresses, order history, shipment tracking and Buy it again.

Read the account guide (opens in new tab)
06

Can we connect our ERP or CRM?

You can build integrations with the Admin APIs and webhooks for orders, payments, shipments, invoices, inventory and customers. The implementation depends on the systems you use and the data you exchange. Talk to us about your workflow.

Browse the webhook events (opens in new tab)

Have a buying workflow in mind? Let's map it out. Talk to our team (opens in new tab)Explore the docs (opens in new tab)

Your next big customer

Bigger orders
Built on better relationships

Let's build a B2B buying experience around the way you already trade: your buyers, their prices, and the systems that keep every order moving.