In a short span, RESET has created a powerful lineup of health and wellness products — from nano-emulsion based pain relief sprays and gels to fast-acting sleep, gut and immunity gummies. Their products are available via reset.in , a direct-to-consumer platform built to deliver premium wellness at scale.
As RESET gained traction across India, they needed an agile commerce infrastructure that could support rapid innovation and deep customer engagement without sacrificing speed or control.
The Challenge
RESET’s internal product and growth teams had ambitious plans for product launches, customised promotions and scaling operations across geographies. However, their existing e-commerce backend stack came with limitations:
Difficult to manage catalogue changes at scale
No easy way to sync real-time inventory with demand
Rigid architecture slowed down campaign-specific experiences
Limited API support meant developer time was spent on workarounds
Backend changes impacted frontend performance
RESET needed a flexible, developer-first commerce platform that would let them move fast, integrate seamlessly and maintain full control of the user experience.
The Solution: Commerce Engine APIs
RESET chose to power its backend infrastructure using Commerce Engine’s API-first commerce stack, giving their tech and business teams the control and flexibility they needed.
Commerce Engine offered a modular set of APIs covering:
Catalogue Management APIs: Real-time control over product listings, attributes, pricing tiers, and availability
Inventory APIs: Instant updates and visibility across SKUs to prevent overselling and stockouts
Order APIs: Automated workflows from cart to checkout to post-purchase
Custom Pricing & Promo Engine: Built-in support for complex pricing rules, flash discounts and campaign-specific offers
Headless Architecture: Complete separation of frontend from backend for fast, creative site experiences
RESET’s team integrated the APIs into their custom-built frontend and internal tools, allowing for faster iteration, product rollout and campaign management.
The Impact
RESET’s partnership with Commerce Engine had an immediate and measurable impact:
1. Fast Product Rollouts
RESET was able to launch new SKUs - including seasonal bundles and experimental formulations - without code-heavy deployments or site downtime.
2. Real-Time Inventory & Pricing
Stock levels and pricing were synced across all internal dashboards and the customer-facing storefront in real time, leading to a 30% reduction in customer complaints related to stock availability.
3. Personalised Campaigns at Scale
With dynamic pricing APIs and customizable metadata fields, the RESET marketing team launched hyper-targeted offers and seasonal bundles without waiting for engineering.
4. Developer Speed
RESET’s engineering team no longer had to build workaround layers. Instead, they could focus on shipping value-improving UI performance, launching wellness tools and building customer delight features.
5. Platform Stability for Scale
As RESET’s traffic grew the decoupled architecture ensured the frontend stayed fast and resilient - even during flash sales or high-traffic influencer campaigns.
What RESET Says
“Commerce Engine has been a game-changer for our e-commerce operations. Their APIs gave us the control and flexibility we needed to scale RESET the way we wanted without being held back by platform limitations.”
– RESET Product Team
What RESET Says
“Commerce Engine has been a game-changer for our e-commerce operations. Their APIs gave us the control and flexibility we needed to scale RESET the way we wanted without being held back by platform limitations.”
RESET Product Team
Looking Forward
RESET is continuing to innovate in India’s wellness landscape with plans to launch deeper personalisation, loyalty programs, and real-time wellness assessments via its D2C platform. With Commerce Engine as their backbone, they’re equipped to iterate fast, serve better and grow sustainably.
📌 Curious How It Works?
Interested in how Commerce Engine APIs can help your brand scale, automate and innovate? Let’s talk.
