Venus specializes in critical care, oncology and anti-infective therapies, backed by cutting-edge R&D via the Venus Medicine Research Centre (VMRC). With over 135+ patents and 180+ products in its global pipeline, Venus has always aimed to be at the forefront of life-saving treatments.
But as the company grew, so did the complexity of managing a global supply chain and that’s where Commerce Engine came in.
The Challenge
Venus Remedies was dealing with a modern business problem: how to digitally scale B2B operations while staying compliant, efficient and distributor-friendly.
Here’s what they were facing:
Disjointed Order Flow: Orders were being placed manually over email, WhatsApp, and calls, creating room for errors and delays.
Inventory Blind Spots: Warehouse and distributor inventory updates were not in sync, often leading to stockouts or overselling.
Poor Distributor Experience: Distributors expected a professional, app-like experience with self-service ordering, history tracking and fast processing.
Limited Flexibility: Traditional ERP and backend systems couldn’t keep up with the dynamic needs of their pharma network.
Venus needed a commerce foundation that could handle pharmaceutical complexity SKUs with batch management, expiry data and compliance files while being fast, scalable and API-friendly.
The Solution: Commerce Engine APIs
To solve these challenges, Venus Remedies adopted Commerce Engine’s headless API stack and reimagined how they connect with stockists and institutional buyers.
Key elements of the solution:
Real-Time Product & Batch Management
Using our Product & Inventory APIs, Venus can now maintain up-to-date product catalogues, pricing, batch details and compliance documentation across all geographies. Changes reflect instantly in the Davai App and other connected channels.
Order Lifecycle Automation
From order creation to dispatch, our Order APIs automate the full process including split shipments, GST-invoicing and warehouse-level inventory deduction.
Seamless Distributor Experience via Davai
Distributors and stockists now interact with the Davai App, where they can explore live stock, prices, and offers from Venus, place orders, apply credit, and track status without needing manual intervention.
Sales + Inventory Insights
Our Analytics APIs enabled the Venus team to monitor product performance, region-wise uptake and non-moving stock, allowing better forecasting and production planning.
Testimonial
"It provided the robust e-commerce foundation we needed to optimise our direct-to-distributor model. Its advanced features and reliability have helped us enhance operational efficiency and expand our reach effortlessly."
Deputy Managing Director, Venus Remedies
Business Outcomes
After implementing Commerce Engine’s API stack and connecting with Davai:
40% Reduction in Order Processing Time
Manual processes were eliminated. Distributors now place orders directly through the app, and the backend sync is instant.+55% Increase in Distributor Retention
Thanks to an intuitive app experience and faster service, stockists and buyers returned more frequently.Expansion to New Geographies
The scalable backend allowed Venus to activate new territories quickly without building new tech each time.Improved Compliance Management
All product listings are now dynamically updated with licenses, safety data, and batch documents.✅ Faster Credit Approvals
Commerce Engine is also integrated with credit partners to enable credit workflows, allowing verified buyers to access working capital directly within the Davai App.
Powered by the Davai App
All of this was delivered via the Davai App, a dedicated B2B commerce platform built on Commerce Engine that connects pharma manufacturers like Venus directly with verified stockists and distributors.
In Davai, buyers see Venus’s live product catalogue, real-time pricing, batch-level inventory, credit offers, and special campaigns all while Venus maintains complete control over pricing, stock visibility, and fulfilment.
What’s Next?
Venus Remedies is planning to:
Expand to 100+ markets by leveraging Commerce Engine’s multi-currency, multi-country support
Enable AI-powered recommendations for repeat purchase patterns
Use marketing automation features to promote new product launches to specific buyer cohorts
Build a digital-only onboarding experience for new B2B buyers via the Davai App
In Summary
Venus Remedies’ partnership with Commerce Engine has transformed how it connects with buyers across India and the globe. With a scalable, API-first backend and a professional B2B app interface, Venus has not just caught up with modern digital expectations — it’s now ahead of the curve.
