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25 November 2025

What Is Retail? Definition, Examples and Business Models

Learn what retail means, examples of retail businesses, types of retailing, and popular retail business models. A detailed beginner-friendly guide.

Introduction

Retail is one of the oldest and largest industries in the world. From street vendors and local Kirana stores to large shopping malls and online brands, retail is everywhere. But what exactly does retail mean? How does it work? And what are the different types of retail businesses?

In this guide, we explain what retail is, retail meaning, examples, retail business models, and how the sector is evolving with e-commerce and omnichannel shopping.

What Is Retail? (Simple Definition)

Retail means selling products directly to the final consumer for personal use, not for resale.

✔ Retail Meaning in Simple Words

Retail is when a business sells goods directly to a customer for everyday use.

This includes:

  • Groceries

  • Clothes

  • Electronics

  • Home goods

  • Beauty products

  • Footwear

  • Medicines

Whether you shop online or at a local store, that is part of shopping and retail.

What Is a Retail Store?

A retail store is a physical or online place where consumers can buy products.
Retail stores can be:

  • Small (kirana shops)

  • Medium (clothing stores, pharmacies)

  • Large (supermarkets, department stores)

Examples of retail stores:

  • Reliance Smart

  • Big Bazaar (historically)

  • Decathlon

  • D-Mart

  • Croma

  • Local grocery shop

  • Amazon (online retail store)

A retail store focuses on providing convenience, product availability, and a good customer experience.

What Is Retailing?

Retailing refers to the entire process of:

  • Buying goods from manufacturers or wholesalers

  • Storing them

  • Displaying them

  • Selling them to consumers

Retailing includes both online and offline methods.

Retailing involves:

Inventory management
Store operations
Pricing
Customer service
Marketing & promotions
Delivery (in case of online retail)

Therefore, when people talk about what retailing is, it refers to the full chain of selling goods to consumers.

Retail vs Wholesale: What’s the Difference?

Many confuse retail with wholesale. Here is the clear distinction:

Factor
Retail
Wholesale
Customer
Individual buyers
Retailers or businesses
Quantity
Small quantities
Bulk
Price
Higher per unit
Lower per unit
Location
Stores, malls, online
Warehouses, distributors
Examples
D-Mart, Amazon, local store
Metro Wholesale, Udaan

Retail focuses on the end customer, while wholesale focuses on businesses.

Types of Retail Businesses

There are several major forms of retailing. Here are the most popular types:

1. Department Stores

Large stores offering multiple categories under one roof.

Examples:

  • Lifestyle

  • Shoppers Stop

  • Central

They offer apparel, home goods, beauty, and more.

2. Supermarkets & Hypermarkets

These are big-format stores selling groceries, packaged foods, and household items.

Examples:

  • D-Mart

  • Reliance Fresh

  • Big Bazaar

Supermarkets attract high footfall due to competitive pricing and convenience.

3. Speciality Stores

These stores sell products in a single category.

Examples:

  • Decathlon (sports)

  • Nykaa (beauty)

  • Croma (electronics)

They offer deep expertise and curated product selection.

4. Convenience Stores

Small shops provide essential items quickly.

Examples:

  • Local kirana stores

  • 7-Eleven

  • Small medical stores

They are known for accessibility and fast service.

5. Online Retail Stores

These stores operate digitally with home delivery.

Examples:

  • Amazon

  • Flipkart

  • Ajio

  • Meesho

Online retailing has grown rapidly due to convenience, faster delivery, and variety.

6. Direct-to-Consumer (D2C) Brands

Brands that sell directly to customers without middlemen.

Examples:

  • Mamaearth

  • Boat

  • Sugar Cosmetics

D2C retail is growing due to digital-first shopping behaviour.

7. Pop-Up Shops & Temporary Retail

Short-term stores set up for festivals, launches, or events.

Examples:

  • Exhibition stalls

  • Brand launch kiosks

This model requires low investment and offers high engagement.

8. Franchise Retail Stores

Businesses operated under a brand’s franchise model.

Examples:

  • KFC

  • Subway

  • FirstCry

Franchising is one of the fastest ways to start a retail business.

Most Popular Retail Business Examples

Retail is everywhere — here are the most common examples:

Offline Retail:

  • Grocery stores

  • Electronics stores

  • Clothing boutiques

  • Pharmacies

  • Footwear stores

  • Gift shops

Online Retail:

  • Flipkart

  • Myntra

  • Nykaa

  • BigBasket

  • Amazon

  • Zepto

These examples help explain the complete retail business meaning.

Retail Business Models (Explained)

Retailers can operate under multiple business models depending on the market, products, and customer needs.

1. Brick-and-Mortar Retail Model

Traditional retail through physical stores.

Pros:

  • Direct customer interaction

  • Better product experience

Cons:

  • High rent & maintenance costs

2. E-commerce Retail Model

Selling products online through a website, app, or marketplace.

Pros:

  • Low investment

  • Wide customer reach

  • 24/7 availability

Cons:

  • High competition

3. Omnichannel Retail Model

Combination of online + offline retail.

Example:

  • Order online → pick up in store

  • Try in store → buy online

This model delivers the best customer experience and is the future of retail.

4. Franchise Retail Model

Brands allow others to operate stores using their name for a fee.

Pros:

  • Low risk

  • Established brand support

Cons:

  • Royalty fees

5. Direct Selling Model

Products are sold directly to customers without middlemen.

Examples:

  • Amway

  • Tupperware

6. Subscription Retail Model

Customers pay monthly for curated products.

Examples:

  • Beauty subscription boxes

  • Grocery subscriptions

Recurring income makes this model very profitable.

How the Retail Industry Works (Step-by-Step)

To understand what retail is, you must know how it operates internally:

1. Sourcing Products

Retailers purchase goods from manufacturers or wholesalers.

2. Inventory Management

Storing products in warehouses or stockrooms.

3. Pricing

Setting retail price based on:

  • MRP

  • Demand

  • Competition

  • Margins

4. Display & Merchandising

Arranging products to encourage customer purchase.

5. Billing & Checkout

POS systems, online payment gateways and cash counters.

6. Customer Service

Assisting buyers, managing returns and responding to queries.

7. Marketing & Promotions

Discounts, loyalty programs, seasonal offers.

8. Delivery & Fulfilment

For online retail, shipping is crucial.

This end-to-end process is called retailing.

Future of the Retail Industry

Retail in 2026 and beyond will be shaped by:

  • AI-powered inventory management

  • Personalized pricing

  • Cashless payments

  • Same-day delivery

  • Retail automation

  • Social commerce

  • Hyperlocal shopping

  • Virtual try-ons

Brands must adopt modern tools to stay competitive.

FAQs

1. What does retail mean in simple terms?

Retail means selling products directly to customers for personal use.

2. What are the different types of retail businesses?

Supermarkets, speciality stores, convenience stores, D2C brands, e-commerce stores and franchise outlets.

3. How is retail different from wholesale?

Retail sells to consumers in small quantities, while wholesale sells to businesses in bulk at lower prices.

4. What are some popular examples of retail businesses?

Amazon, D-Mart, local clothing shops, pharmacies, BigBasket and Reliance Smart.

5. What are the most common retail business models?

Brick-and-mortar, e-commerce, omnichannel, franchise, direct selling, and subscription-based retail.

Conclusion

Retail is the backbone of consumer markets, powering millions of daily transactions across physical and digital channels. Understanding what retail is helps businesses navigate customer needs, select the right retail business model, and create a strong presence in the competitive marketplace.

As shopping behaviours evolve, modern retailers must blend convenience, technology, and personalisation to succeed. Whether through traditional stores or digital platforms, the future of retail is customer-first, tech-driven, and dynamic.

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