---
title: "D2C E-Commerce Platform | Direct to Consumer Solutions"
description: "Build a D2C experience customers come back to. Connect your storefront, promotions, branded checkout, fulfillment, loyalty and subscriptions with Commerce Engine."
canonical_url: "https://www.commercengine.io/solutions/d2c"
---

> Commerce Engine site index: https://www.commercengine.io/llms.txt

# Commerce Engine for D2C brands

Build your storefront, brand your checkout, and manage products, orders, loyalty and subscriptions with Commerce Engine. Your storefront, promotions, branded checkout, fulfillment, loyalty and subscriptions connect on one headless commerce backend, so your team controls the design and customers get one connected buying journey.

## Catalog and storefront

A connected catalog powers your storefront, with product options, search and filters built around what you sell.

- **Product options**: Let shoppers choose their colour and size. Show that variant's image, price and availability, then add the exact product they chose to their bag.
- **Search and filters**: Let customers search, narrow by product attributes and sort results. Each selection is reflected in the products they see.
- **Your own design**: Commerce Engine is a headless commerce backend, so your team controls the storefront design. Use the catalog, cart and customer APIs in your preferred frontend, or start from a storefront starter.

**Docs:** [Catalog guide](https://www.commercengine.io/docs/storefront/catalog) · [Search API](https://www.commercengine.io/docs/api-reference/catalog/search-products)

**See also:** [Catalog & Inventory](https://www.commercengine.io/features/catalog.md) · [Starter storefronts](https://www.commercengine.io/starters.md)

## Branded checkout and payments

Bring cart, login, delivery details and payment together in a checkout that feels like your brand.

- **Cart and offers**: Customers review their products, use an eligible coupon and see the updated amount before moving into checkout.
- **Hosted Checkout**: Cart review, sign-in, delivery details, payment and confirmation in one flow embedded in your website or app, so customers finish the purchase without losing the thread. You can also build a custom checkout using the APIs.
- **Checkout Studio**: Choose colours, typography and component shapes, and configure layout and enabled features. Preview the experience, then publish changes without rebuilding your storefront.
- **Targeted offers**: Coupons and promotions support conditions such as customer groups, qualifying products, spend thresholds, timing and usage limits. The cart evaluates which configured offers apply to the customer and their basket.

Payment options depend on your payment provider configuration.

**Docs:** [Hosted Checkout overview](https://www.commercengine.io/docs/hosted-checkout/overview)

**See also:** [Payments](https://www.commercengine.io/features/payments.md) · [Coupons & Promotions](https://www.commercengine.io/features/coupons-and-promotions.md)

## Orders and delivery

Commerce Engine connects order details and shipments, so your team can prepare every purchase and customers can follow every parcel.

- **Order details**: Items, quantities, payment status and the delivery address stay together, ready for your team to act.
- **Split shipments**: Keep each shipment's items and status linked to the purchase. See what has shipped and what's still being prepared.
- **Tracking in the customer account**: Show each shipment's status and tracking link in the customer account, even when parcels arrive separately. Tracking links appear when supplied with the shipment.

**Docs:** [Customer account guide](https://www.commercengine.io/docs/storefront/my-account)

**See also:** [Orders & Subscriptions](https://www.commercengine.io/features/order-and-subscriptions.md) · [Shipping](https://www.commercengine.io/features/shipping.md)

## Loyalty and subscriptions

Give customers a reason to come back. Let them use their loyalty points today and make their favourites a recurring part of tomorrow.

- **Loyalty points**: Signed-in customers see their loyalty balance and redeem points in the cart, with past orders and saved addresses close at hand.
- **Product subscriptions**: Offer product subscriptions with a defined schedule, alongside regular one-time orders. The plan activates after payment authorization, with account controls that follow your plan and mandate rules.
- **Custom schedules**: Commerce Engine supports recurring product plans and custom subscription schedules. Subscription changes and availability depend on the plan, payment mandate and your integration.

**Docs:** [Subscriptions guide](https://www.commercengine.io/docs/storefront/subscriptions) · [Loyalty API](https://www.commercengine.io/docs/api-reference/customers/retrieve-loyalty-details)

**See also:** [Customers & Loyalty](https://www.commercengine.io/features/customers-and-loyalty.md) · [Orders & Subscriptions](https://www.commercengine.io/features/order-and-subscriptions.md)

## Commerce analytics events

Connect what customers do to the data your team uses. Turn shopping actions into consistent commerce events for your analytics tools.

- **Standardized commerce events**: Connect product discovery, cart activity and completed purchases in your analytics.
- **Your destination**: Commerce Engine maps the event, and your integration forwards it to Segment, RudderStack or your own pipeline. Your application manages delivery and consent.
- **Hosted Checkout event forwarding**: Checkout events are forwarded to your integration too.

**Docs:** [Commerce analytics guide](https://www.commercengine.io/docs/hosted-checkout/analytics)

**See also:** [Analytics](https://www.commercengine.io/features/analytics.md)

## FAQ

### Can we design our own storefront?

Yes. Commerce Engine is a headless commerce backend, so your team controls the storefront design. Use the catalog, cart and customer APIs in your preferred frontend, or start from one of our storefront starters.

### Do we need to build checkout from scratch?

No. Hosted Checkout embeds into your website or app and handles cart review, authentication, addresses, payments and confirmation. Checkout Studio lets you configure branding, layout and enabled features. You can also build a custom checkout using the APIs.

### Can we target offers to particular customers?

Yes. Coupons and promotions support conditions such as customer groups, qualifying products, spend thresholds, timing and usage limits. The cart evaluates which configured offers apply to the customer and their basket.

### Can we sell one-time purchases and subscriptions?

Yes. Alongside regular orders, Commerce Engine supports recurring product plans and custom subscription schedules. Subscription changes and availability depend on the plan, payment mandate and your integration.

### Will it work with our existing analytics tools?

Commerce Engine provides standardized ecommerce event mappers and Hosted Checkout event forwarding. Your integration can send these events to Segment, RudderStack or another compatible destination, with your application managing consent and delivery.

## Related

- [Catalog & Inventory](https://www.commercengine.io/features/catalog.md): Variants, search and stock behind the storefront.
- [Payments](https://www.commercengine.io/features/payments.md): Hosted Checkout and the payment methods behind it.
- [Orders & Subscriptions](https://www.commercengine.io/features/order-and-subscriptions.md): Every order, shipment and renewal on one record.
- [Customers & Loyalty](https://www.commercengine.io/features/customers-and-loyalty.md): Profiles, segments, points and tiers.
- [Starter storefronts](https://www.commercengine.io/starters.md): Production-ready storefronts to start from.
- [All features](https://www.commercengine.io/features.md)

## Get started

- [Book a demo](https://app.youform.com/forms/qqvhuspq) to talk about your brand
- [Start building free](https://app.commercengine.io/signup) on the Free plan
- [Read the documentation](https://www.commercengine.io/docs)